Campaign Brief

The task of this campaign was to introduce a new line of face care HYDRA VÉGÉTAL from a French brand Yves Rocher. The main idea of the campaign was to show that we can express our feelings only through our face and that our face is the reflection our mind, our emotions and our everyday feelings. And since we have hundreds of face expressions but only one face it is very important to take care of it and moisturize it. The influencers were required to take a picture of them with the product from this particular line and show their emotions when they feel touched or excited.

Post Requirements

  1. Take a picture of you how you look when you are excited, surprised, touched or exhausted with a product HYDRA VÉGÉTAL from Yves Rocher, you can choose from these following products (except of micellar water and moisturizing mask):
  2. Choose of of the above mentioned emotions which you would like to share and write in the comment why you feel this way: “I'm excited today because ……” And then you can continue with: “I have hundreds of faces how to express my emotion and I have chosen this one. How do you look when you are excited?”
  3. Vyzvi své fanoušky, aby se připojili k této výzvě a sami sdíleli rovnici I love my planet = 1 strom. Podpořit iniciativu můžou i oni, i když to mají do lesa daleko.
  4. Tag in the comment and picture the official profile of Yves Rocher @yvesrochercesko and add these hashtags: #stovkyvyrazu #jednatvar #HydraVegetal #yvesrochercesko

Target Influencers

Followers: 1000 - 30000
Age: 18-45

Campaign Summary

This campaign was joined by 22 influencers with the overall reach of 450 467 followers and 18 791 likes. Thanks to the specific post requirement of this campaign (showing emotions in the picture) the brand managed to get the unique pictures of its new products full of emotions. As a result the new products were introduced to wider pool of potential customers.

Posts in Campaign

Report in Numbers