Campaign Brief

OXO TEA COCTAILS is a completely new brand on the Czech market which brings you an exceptional combination of quality tea and unique flavors. The influencers were required to taste the new tea cocktail FRUIT TEA and tell their followers how the drink tasted and ask their followers which flavor they prefer.

Post Requirements

  1. take a photo of a tea cocktail from FRUIT TEA or BUBBLE TEA, stylized into everyday life (outdoors, in the park, with friends)
  2. ask your fans about how they like it and which cocktails they taste best, FRUIT TEA or BUBBLE TEA?
  3. please mark @oxotea_cz and add hashtag #oxotea

Target Influencers

Followers: 5000-50.000
Age: 18-60

Campaign Summary

The brand OXO TEA COCTAILS used the influencers on Instagram for launching a new brand on the Czech market. The posts of influencers reached a total of 359 536 people within only 5 days since the start of the campaign. Immediately the brand recorded an increase in sales of the new drinks in stores.

Posts in Campaign

Report in Numbers